The Elevate Social Media Marketing Mastery Course
(Module 1 )
Introduction to Social Media Marketing
Start with the basics
- Understanding social media marketing and its importance
- Overview of major platforms
- Organic vs paid marketing
- Understanding algorithms and engagement
- Setting up business profiles professionally
(Module 2 )
Content Creation & Strategy
Create engaging content
- Understanding content pillars (educate, entertain, sell)
- Creating a monthly content plan
- Caption writing and hashtag strategy
- Using tools like Canva, CapCut, and ChatGPT
- Visual and video optimization for engagement
(Module 3 )
Advertising & Campaign Management
Run effective ads
- Understanding Meta Ads (Facebook & Instagram)
- Ad objectives, targeting, and budgeting
- TikTok and YouTube ad basics
- Analyzing ad performance and ROI
- Common advertising mistakes to avoid
(Module 4 )
Analytics, Automation & Growth
Track, grow, and scale
- Using analytics tools (Meta Insights, Google Analytics, etc.)
- Tracking engagement and conversions
- Caption writing and hashtag strategy
- Creating monthly performance reports
- Automating posts and campaigns
- Scaling your personal brand or agency
Final Project & Certification
- Using data and analytics to improve sales
- Expanding into new niches and marketplaces
- Customer service and feedback management
- Repricing, automation, and AI tools
- Building a long-term, scalable eBay business